“Not all lung cancers are the same”: Check out our campaign for World Lung Cancer Day
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As part of the celebrations for World Lung Cancer Day, which is celebrated on August 1st, the Lung Cancer Study Group (GECP) launches a new digital health awareness and literacy campaign under the motto “Not all lung cancers are the same”.
The initiative has the central objective of demystifying the disease among the general public and drawing attention to the extreme relevance of the biological characterization of each tumor, a decisive step towards choosing more personalized and effective treatments.
The importance of correct and timely diagnosis
Health literacy plays a key role in early detection and
deconstruction of stigmas associated with lung cancer. Through this campaign,
developed for social media, the GECP aims to explain in a simple, visual and rigorous way how lung cancer encompasses different types and subtypes of tumors, each with different clinical behaviors, evolutions and therapeutic approaches.
The campaign takes place in three sharing moments throughout the week:
– July 30th (Thursday): Campaign presentation video, with the testimony and framing of Dr. Ana Barroso, member of the GECP Board of Directors.
– July 31st (Friday): Release of the first infographic video dedicated to Non-Small Cell Lung Cancer (NSCLC).
– August 1st (Saturday): Publication of the second infographic video, focused on Small Cell Lung Cancer (SCLC) and other less common thoracic tumors.
GECP invites all healthcare professionals, patients, caregivers and the community in general to follow the posts through the Group’s official social networks
(Facebook, LinkedIn and Instagram) and share this content, actively contributing to the dissemination of rigorous scientific information and increasing health literacy in Portugal.